Forum Markenforschung

German, Holger J. Schmidt, Carsten Baumgarth, 2015
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Product details

The collected volume presents the lectures of scientists and practitioners who participated in the 5th Conference Der Markentag 2014, providing insights for brand research and brand management with their contributions. The event stands for innovative brand research and high-quality content; it offers a platform for exchange between practice and science and fosters an open and friendly network. Der Markentag is the only event on this topic in the German-speaking region that ensures the quality of its content through a double-blind review process for all contributions.

Key specifications

Language
German
Author
Carsten Baumgarth, Holger J. Schmidt
Number of pages
27
Book cover
Paperback
Year
2015
Item number
55594101

General information

Publisher
Springer
Category
Reference books
Release date
4.3.2025

Book properties

Language
German
Author
Carsten Baumgarth, Holger J. Schmidt
Year
2015
Number of pages
27
Edition
2015
Book cover
Paperback
Year
2015

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14-day cancellation right
30-day right of return if unopened
24 Months statutory warranty

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  • 39.Penguin Random House
    0,1 %
  • 39.rororo
    0,1 %
  • 39.Springer
    0,1 %
  • 39.Urban & Fischer
    0,1 %
  • 43.Beck C.H.
    0,2 %

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Return rate

How often is a product of this brand in the «Reference books» category returned?

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  • 51.Finanzbuch
    1,1 %
  • 51.Simon & Schuster
    1,1 %
  • 51.Springer
    1,1 %
  • 55.UTB
    1,2 %
  • 56.Dorling Kindersley
    1,3 %
Source: Galaxus