The book "Epple: Sales as a Priority" by Tobias Epple offers an in-depth analysis and practical strategies for optimizing sales in companies. In a time when many businesses face challenges, Epple emphasizes that sales act as a central engine for revenue and growth. He argues that close collaboration between management and sales leadership is essential to effectively align the sales strategy with corporate goals. The book is aimed at executives and sales managers who are ready to place sales at the core of their business strategy. Epple draws on his extensive experience as the head of a successful sales team to provide readers with valuable insights and actionable tips that help achieve success in a dynamic market environment. The author's clear and structured approach makes it easy to understand and apply the concepts to fully leverage revenue potential.