At the beginning of every success story is a simple question:
Why? Why are some organizations more profitable than others?
Why are some managers being more
valued and others less?
Why are some people able to be successful over and over again?
In his bestseller, now published in German for the first time, Simon Sinek shows that successful personalities such as Martin Luther King Jr. or Steve Jobs all thought, acted and communicated according to the same natural pattern. At the beginning of their work there was always the question of why. With this approach, they managed to accomplish important things and, moreover, to inspire their comrades-in-arms. Following these role models, Sinek now provides managers, companies and also private individuals with a guide in his guidebook that helps them to achieve ultimate success. In doing so, he explains the so successful pattern, which is similar to the golden section and is based on the three elementary questions:
Why? How? What? This opens up completely new possibilities for the reader and he will learn that motivating employees is much more effective than manipulating them! And this is very simple:
just ask "why?"