In the book 'Sought. Found. Bought. - Successful Online Marketing for Medium-Sized Businesses', it is explained in an understandable and practical manner how small and medium-sized enterprises and freelancers can:

1. expand their existing marketing activities online,
2. effectively leverage local opportunities for profit, and
3. identify and utilize untapped potentials to their advantage.

Just a glance at the table of contents reveals that there is much more involved than simply optimizing one's own homepage. Step by step, you will learn what exactly lies behind the Kyberon Strategy Concept. Client companies and partners who have co-developed this strategy and/or utilize it for their economic success share their insights extensively in the book. This aspect gives the book a very strong practical relevance. Readers from the medium-sized sector are shown at eye level how they can prepare and align their own business concepts for the future-oriented online strategic age of local marketing.

You will discover that the statistically proven main focus of medium-sized businesses on website and search engine optimization only partially addresses the issue. This specialized book, directly targeting SMEs, manages to clarify the networking of various local and global marketing tools and illustrate unexpected opportunities for small and medium-sized enterprises.

For example, it is made clear that approximately 4.7 billion search queries worldwide per day must not go unused. Each query represents a potential order. Two out of three internet users contact local businesses after conducting their online research. Together with numerous partners, these developments are uncovered on one side, while pioneering future trends are highlighted on the other. You will also learn how to leverage these trends for yourself and your business.