The book "Customer Loyalty Management in the Hotel Services Sector" by Lisa Galina offers a comprehensive analysis of customer retention in the hotel industry. It highlights the importance of quantitative and qualitative research methods for modernizing customer databases and applies the principle of segmentation by generations. The author identifies specific characteristics of different generations and develops hypotheses about their influence on loyalty determinants. Additionally, strategies for customer retention are formulated based on these hypotheses, utilizing a three-dimensional model to analyze hotel customer loyalty. The book also includes practical and sociological approaches to revitalizing the hotel sector in the Republic of Moldova and provides solutions to strengthen customer loyalty strategies based on the development of a comprehensive service offering.