The academic book "Health Insurance Schemes to Enhance Customer Loyalty" by Abdul-aziz Seby offers a comprehensive analysis of the strategies employed by health insurance programs to strengthen customer loyalty. The study focuses on the National Hospital Insurance Fund, Ukunda Branch Office, and highlights various aspects that contribute to customer loyalty. Specific objectives of the study include assessing the impact of pricing strategies, communication strategies, product innovations, and market research on customer retention. The theoretical foundations of the study are based on the Social Exchange Theory, Self-Determination Theory (SDT), and Expectation-Confirmation Theory, providing a solid scientific basis for analyzing customer loyalty in the health insurance sector.