Hotelmarketing - Kooperationen
Johannes Würmer, 2008More than 10 items in stock at supplier
Product details
Due to reduced working hours and the overload of hotel managers and owners, it is becoming increasingly important to delegate specific operational tasks to partners in order to refocus on essential areas. The quality awareness of the modern hotel guest demands clear guidelines and a specialization in certain customer segments. Competitive advantages are created through customer-oriented marketing and sales measures, becoming a major part of daily business. For reasons of time and cost (e.g., expensive reservation technologies), individual hoteliers can only partially meet these demands. This book's first part aims to illustrate and explain the various forms of cooperation. The second part attempts to analyze the hotel cooperation company Design Hotels Inc. and compare it with three similarly structured hotel cooperations.
topic | Social sciences |
Author | Johannes Würmer |
Book cover | Paperback |
Year | 2008 |
Item number | 55197773 |
Publisher | VDM |
Category | Reference books |
Release date | 4.3.2025 |
topic | Social sciences |
Author | Johannes Würmer |
Year | 2008 |
Book cover | Paperback |
Year | 2008 |
CO₂-Emission | |
Climate contribution |
30-day right of return if unopened
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