Hotelmarketing - Kooperationen

Johannes Würmer, 2008
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Due to reduced working hours and the overload of hotel managers and owners, it is becoming increasingly important to delegate specific operational tasks to partners in order to refocus on essential areas. The quality awareness of the modern hotel guest demands clear guidelines and a specialization in certain customer segments. Competitive advantages are created through customer-oriented marketing and sales measures, becoming a major part of daily business. For reasons of time and cost (e.g., expensive reservation technologies), individual hoteliers can only partially meet these demands. This book's first part aims to illustrate and explain the various forms of cooperation. The second part attempts to analyze the hotel cooperation company Design Hotels Inc. and compare it with three similarly structured hotel cooperations.

Key specifications

topic
Social sciences
Author
Johannes Würmer
Book cover
Paperback
Year
2008
Item number
55197773

General information

Publisher
VDM
Category
Reference books
Release date
4.3.2025

Book properties

topic
Social sciences
Author
Johannes Würmer
Year
2008
Book cover
Paperback
Year
2008

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14-day cancellation right
30-day right of return if unopened
24 Months statutory warranty

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