How Brands Grow 2 Revised Edition

English, Jenni Romaniuk, Bryon Sharp, 2021
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Product details

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

Key specifications

Language
English
topic
Economy & Law
Subtopic
Marketing
Author
Bryon SharpJenni Romaniuk
Number of pages
256
Book cover
Hard cover
Year
2021
Item number
37877620

General information

Publisher
Oxford University Press
Category
Reference books
Release date
21.12.2021

Book properties

topic
Economy & Law
Subtopic
Marketing
Language
English
Author
Bryon SharpJenni Romaniuk
Year
2021
Number of pages
256
Edition
2
Book cover
Hard cover
Year
2021

Voluntary climate contribution

CO₂-Emission
Climate contribution

Product dimensions

Height
235 mm
Width
162 mm
Weight
520 g

14-day cancellation right
30-day right of return if unopened
24 Months statutory warranty

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