How Brands Grow 2 Revised Edition
English, Jenni Romaniuk, Bryon Sharp, 2021Product details
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
Language | English |
topic | Economy & Law |
Subtopic | Marketing |
Author | Bryon Sharp, Jenni Romaniuk |
Number of pages | 256 |
Book cover | Hard cover |
Year | 2021 |
Item number | 37877620 |
Publisher | Oxford University Press |
Category | Reference books |
Release date | 21.12.2021 |
topic | Economy & Law |
Subtopic | Marketing |
Language | English |
Author | Bryon Sharp, Jenni Romaniuk |
Year | 2021 |
Number of pages | 256 |
Edition | 2 |
Book cover | Hard cover |
Year | 2021 |
CO₂-Emission | |
Climate contribution |
Height | 235 mm |
Width | 162 mm |
Weight | 520 g |
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