How is it possible for people to say with full conviction: I like my job? The success concept with which Reinhard Lindner brings out the best in managers and their employees is called L.I.K.E.® and stands for such strong values as loyalty and identification, but also for competence and excellence. In times of fluid organizations, where many activities are project-based, these values may sound dusty. Loyalty, however, means a high level of commitment to do one's best for a company, including for the customer. Identification, in turn, is necessary to do something with passion and joy. This book teaches the path from executive to leader with integrity and from employee to co-creator of a company. Because cooperation only works between self-confident people who know their qualities and who experience the association with others as reinforcement.