The book "Impact of Market & Learning Orientation on Business Performance" provides a comprehensive analysis of the effects of market and learning orientation on the business outcomes of small and medium-sized enterprises (SMEs) in Pakistan. It examines the role of entrepreneurial orientation as a moderating factor and highlights how these orientations can contribute to performance enhancement in the SME sector. The study emphasizes the importance of market and learning orientation and demonstrates that companies with a market focus tend to achieve better results than those that do not. Through the analysis of data and case studies, the book offers valuable insights for entrepreneurs and decision-makers looking to improve their companies' competitiveness. The findings are not only relevant to the Pakistani economy but also provide general insights for SMEs worldwide.