The book "Improving Customer Knowledge Management through Online Games" by Mohammad Sadegh Ghasemi offers a comprehensive analysis of the challenges in customer knowledge management (CKM). It highlights the difficulties companies face in understanding the profile and purchasing behavior of their customers. In an era where customers often lack the time to complete surveys or share their interests, the book presents innovative approaches on how online games can be used as an effective tool to gain valuable insights into customer preferences and buying patterns. By applying these techniques, companies can optimize their marketing strategies and better meet the needs of their customers, ultimately leading to maximized business profits. The book is aimed at professionals and decision-makers interested in deepening their knowledge of customers and adjusting their business strategies accordingly.