"Impulse Buying Behavior in Shopping Malls: A Malaysian Perspective" offers a comprehensive analysis of impulse buying in Malaysian shopping malls. The book examines various factors that influence consumer purchasing behavior, including customer service, store environment, sales promotions, business communication, and consumer mood. By analyzing these elements, it becomes clear that particularly customer service, store environment, and consumer mood have a significant positive relationship with impulse buying. In contrast, sales promotions show no significant impact, while business communication even has a negative effect. These findings are important for retailers in the Klang Valley Region, as they provide key implications for designing sales strategies and enhancing the shopping experience.