In Depth Analysis of Cadbury and Nestle Marketing Strategies

Vidit Sangar, 2017
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The book "In Depth Analysis of Cadbury and Nestle Marketing Strategies" offers a comprehensive examination of the marketing strategies of two leading brands in the Indian chocolate market. With an estimated market volume of 1500 Crores Rs and an annual growth rate of 18-20%, the chocolate market in India is a significant sector of the economy. The work analyzes the deep market penetration and strong customer loyalty of Cadbury and Nestle, which have dominated the industry for decades. It discusses how Cadbury has become synonymous with chocolate in India through quality, packaging, and advertising. The book is aimed at professionals, students, and anyone interested in marketing strategies within the food industry.

Key specifications

Author
Vidit Sangar
Book cover
Paperback
Year
2017
Item number
55944319

General information

Publisher
Lap Lambert Academic
Category
Reference books
Release date
11.3.2025

Book properties

Author
Vidit Sangar
Year
2017
Book cover
Paperback
Year
2017

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