Interkulturelle Synergien

German, Ana Cristina Martus, 2009
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Understanding Chinese rules requires the ability to act with intercultural competence. A thousand rules that no one knows often make doing business in China an adventurous endeavor. China fascinates many German entrepreneurs with its rapid economic rise and entices them with the prospect of around 1.3 billion potential consumers. However, despite all the enthusiasm, the downsides of doing business in China are becoming increasingly apparent: product piracy, uncertain legal conditions, bureaucratic obstacles, and failed foreign assignments often represent just the tip of the iceberg. The applied cultural comparison allows for the decoding of culturally influenced behavior, thus helping to navigate the challenges of intercultural overlap situations. Additionally, cultural comparison offers the opportunity to unlock potential benefits from the complementarity of different cultures. Based on interdisciplinary cultural studies insights, this approach demonstrates how intercultural synergy potentials can be harnessed through German-Chinese cultural comparison.

Key specifications

Language
German
Author
Ana Cristina Martus
Book cover
Paperback
Year
2009
Item number
55203912

General information

Publisher
VDM
Category
Reference books
Release date
4.3.2025

Book properties

Language
German
Author
Ana Cristina Martus
Year
2009
Book cover
Paperback
Year
2009

Voluntary climate contribution

CO₂-Emission
Climate contribution

14-day cancellation right
30-day right of return if unopened
24 Months statutory warranty

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