The book "Intertextuality, Advertising Images, and Conceptual Integration" offers an innovative perspective on the concept of intertextuality. It aims to move away from the traditional view that considers meanings as inherent properties of texts. Instead, meaning is understood as a construct created by the actors involved. The argument is based on cognitive approaches, particularly the theory of mental spaces and conceptual integration, to demonstrate how meaning-making occurs in the minds of individuals. Additionally, elements of agentive semiotics are employed to illuminate the role of actors in the creation of intertextual relationships. This academic book is aimed at readers interested in the intersections between cognition, semiotics, and intertextual analysis.