The book "Introduction to Social Media Marketing" offers a comprehensive introduction to the fundamental tools and skills of social media marketing. It is aimed at individuals who are new to this field and want to quickly learn the essential aspects. Readers will become familiar with platforms such as Facebook, Twitter, and LinkedIn, and learn how to use Hootsuite to save time. A particular focus is placed on analyzing the return on investment (ROI) of social media activities, enabling readers to critically assess the value that social media can provide for businesses or organizations. The book is suitable for personal use as well as a reference for students, providing practical knowledge on the use of social media tools and their monitoring.