The book provides a detailed account of the life story of Jo van Gogh-Bonger for the first time. As the wife of Theo van Gogh, she inherited the estate of her brother-in-law, the painter Vincent van Gogh (1853-1890), after his death. It was only through her careful estate management, savvy marketing, and astute sales strategy that her brother-in-law achieved posthumous worldwide fame. A long-overdue tribute.