Top athletes in the 21st century are the new media stars. They are idols, brand ambassadors, and sometimes even tragic figures. Not only their athletic performance but also their behavior off the field is continuously monitored and judged by the media. This book focuses on young, emerging elite athletes. They must learn to position themselves not only in sports but also in the media landscape throughout their careers. This exploratory study examines how young elite athletes cope with the resulting demands and how they perceive the interplay between sports and media. The influence of sports reporting on elite athletes has been little researched in media effects studies so far. This publication aims to contribute to this topic and provide a foundation for further research projects. The book is aimed at students in the fields of journalism, sports, and social sciences, as well as athletes and journalists.