How would it be if you were able to handle your customers correctly in every situation? If you acted not only in the sense and interest of your customer but also in your own sense and interest? If you could build good and successful customer relationships that are lasting? Then you are invited to take the first step. "The customer is king, but not God" combines the essentials of customer service and communication in a clear and easily understandable way. Basic communication skills are illustrated through practical and sometimes true stories, tested in real-life scenarios. You will learn what works and what doesn’t. You will discover the pitfalls of communication, the dangers they pose, and what you can do to nip these dangers in the bud and provide sustainable customer service.