"Market Mapping" is a comprehensive guide that addresses the satisfaction of manufacturers, traders, and stockholders of denim fabrics in the Indian market. The book is based on primary research conducted in several cities, including Ahmedabad, Bellary, Indore, and Bhilwara. The aim of this study was to assess the potential of the denim market, identify Arvind's competitors, and evaluate the satisfaction of industry stakeholders. Additionally, a comparative analysis of the challenges faced by manufacturers and traders in the three main markets is conducted. The findings provide valuable insights into the specific issues that need to be addressed in the various markets and highlight the opportunities that the denim market in Bhilwara offers, where the focus is on PV/PC fabrics. This book is a valuable resource for anyone looking to gain a deeper understanding of the dynamics of the denim market in India.