The book "Marketing Orientation in the Greek Telecommunication Market" offers a comprehensive analysis of marketing orientation in the Greek telecommunications sector. It examines how a successful marketing strategy can enhance the performance and productivity of companies. The author, Ioannis Maroulas, highlights the evolution of the market from a state monopoly to privatization and analyzes the role of the Hellenic Telecommunication and Post Commission (E.E.T.T.). By applying specific research methods, surprising results are presented that illustrate the spread of marketing orientation in the Greek telecommunications industry compared to leading companies with the largest market share. This specialized book is aimed at students, professionals, and decision-makers who wish to gain a deeper understanding of the market dynamics and the significance of marketing strategies in the industry.