The book "Marketing Strategies of International Retail Banks" by Rainer Matiasek offers a comprehensive analysis of the marketing strategies of international retail banks in Central and Eastern Europe (CEE). It highlights the differences in market approaches and competitive positioning of these banks compared to established Western markets. The author examines the role of marketing strategies as a differentiation factor and analyzes the approaches of six international banks in twelve CEE countries. A central element of the study is the developed model for evaluating marketing strategy standardization (MSS), which assesses the homogeneity in branding and the heterogeneity in the distribution of the banks. The results show that the observed banks have achieved a high level of homogeneity in branding, while distribution strategies vary significantly. Notably, an Austrian bank has achieved the highest degree of standardization in the MSS.