Marketing Tools and Strategies To Increase Sales Volume of Burger King

Veer Seddarassan, 2016
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The book "Marketing Tools and Strategies To Increase Sales Volume of Burger King" by Veer Seddarassan offers a comprehensive analysis of the marketing strategies that Burger King has implemented to boost its sales. In an era where competition in the fast-food sector is more intense than ever, the author highlights how the company utilizes innovative approaches and proven methods to stand out from other brands. The publication is based on the philosophy that sales encompass not just a department, but the entire organizational structure. By examining case studies and marketing campaigns, it demonstrates how Burger King engages its target audience and captures attention. This specialized book is aimed at students, marketing professionals, and anyone seeking a deeper understanding of successful sales strategies in the restaurant industry.

Key specifications

Author
Veer Seddarassan
Book cover
Paperback
Year
2016
Item number
55870563

General information

Publisher
Lap Lambert Academic
Category
Reference books
Release date
11.3.2025

Book properties

Author
Veer Seddarassan
Year
2016
Book cover
Paperback
Year
2016

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24 Months statutory warranty

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