Marketingovye issledovaniya rynka intellektual'nyh uslug
Galina Astratova, Vladislav Shaposhnikov, 2014More than 10 items in stock at supplier
Product details
The book "Marketing Research in the Field of Intellectual Services" offers a comprehensive analysis of the theoretical and methodological foundations of marketing research in the area of intellectual services. It highlights the challenges and developments in the knowledge economy and relies on a variety of data to examine the dynamics of the market for intellectual services at global, national, regional, and local levels. The monograph is aimed at students, doctoral candidates, researchers, as well as educators in higher education and professionals in marketing, management, and economics. It provides valuable insights and practical approaches for conducting market analyses in a constantly changing economic environment.
Author | Galina Astratova, Vladislav Shaposhnikov |
Number of pages | 424 |
Book cover | Paperback |
Year | 2014 |
Item number | 55558066 |
Publisher | Lap Lambert Academic |
Category | Reference books |
Release date | 4.3.2025 |
Author | Galina Astratova, Vladislav Shaposhnikov |
Year | 2014 |
Number of pages | 424 |
Book cover | Paperback |
Year | 2014 |
CO₂-Emission | |
Climate contribution |
30-day right of return if unopened
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