Marketingovye issledovaniya rynka intellektual'nyh uslug

Galina Astratova, Vladislav Shaposhnikov, 2014
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Product details

The book "Marketing Research in the Field of Intellectual Services" offers a comprehensive analysis of the theoretical and methodological foundations of marketing research in the area of intellectual services. It highlights the challenges and developments in the knowledge economy and relies on a variety of data to examine the dynamics of the market for intellectual services at global, national, regional, and local levels. The monograph is aimed at students, doctoral candidates, researchers, as well as educators in higher education and professionals in marketing, management, and economics. It provides valuable insights and practical approaches for conducting market analyses in a constantly changing economic environment.

Key specifications

Author
Galina AstratovaVladislav Shaposhnikov
Number of pages
424
Book cover
Paperback
Year
2014
Item number
55558066

General information

Publisher
Lap Lambert Academic
Category
Reference books
Release date
4.3.2025

Book properties

Author
Galina AstratovaVladislav Shaposhnikov
Year
2014
Number of pages
424
Book cover
Paperback
Year
2014

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30-day right of return if unopened
24 Months statutory warranty

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