Markteintrittsformen bei der Internationalisierung
Ralf Weber, 2008More than 10 items in stock at supplier
Product details
In the service sector, internationalization has gained significance over the past few decades. Several drivers can be identified for this trend. The implementation involves a complex planning process that requires consideration and coordination of multiple, often interdependent aspects to be successful in expanding business abroad. This necessitates an intensive engagement with the relevant market entry and market development forms. The focus is on so-called knowledge-intensive professional services, which are increasingly offered internationally. Taking into account eclectic theory and empirical research findings, this work argues for suitable market entry forms while considering service-specific characteristics, requirements, and common strategic goals. Practical examples complement the investigation. The book is recommended for decision-makers in the service sector and economists who wish to delve deeper into issues of internationalization in the service industry.
Author | Ralf Weber |
Book cover | Paperback |
Year | 2008 |
Item number | 55193186 |
Publisher | VDM |
Category | Reference books |
Release date | 4.3.2025 |
Author | Ralf Weber |
Year | 2008 |
Book cover | Paperback |
Year | 2008 |
CO₂-Emission | |
Climate contribution |
30-day right of return if unopened
Compare products
Goes with
Reviews & Ratings
Statutory warranty score
How often does a product of this brand in the «Reference books» category have a defect within the first 24 months?
Source: Galaxus- VDMNot enough data
- 1.Anaconda0 %
- 1.Ariston0 %
- 1.Avery Publishing Group0 %
- 1.Beltz0 %
Statutory warranty case duration
How many working days on average does it take to process a warranty claim from when it arrives at the service centre until it’s back with the customer?
Source: Galaxus- VDMNot enough data
- AnacondaNot enough data
- AristonNot enough data
- Avery Publishing GroupNot enough data
- Beck C.H.Not enough data
Unfortunately, we don't have enough data for this category yet.
Return rate
How often is a product of this brand in the «Reference books» category returned?
Source: Galaxus- VDMNot enough data
- 1.Beltz0 %
- 1.Bertelsmann C.0 %
- 1.Econ0 %
- 1.Eulogia0 %