The "Media Convergence Handbook - Vol. 1" offers a comprehensive analysis of the complex topic of media convergence and the associated business challenges. It is examined from various perspectives, including management, technology, and end-user views. This professional book serves both as a reference work and as an educational resource in the field of media convergence. It demonstrates that the successful implementation of convergence strategies is only possible when the expectations and aspirations of all involved stakeholders are taken into account. The challenges faced by media consumers, content producers, and managers in the process of media convergence are thoroughly addressed. The first volume of the handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real challenges in the fields of publishing, broadcasting, and social media.