The book "Integrative Conceptual Model of Destination Branding - TouristMIND" offers a comprehensive analysis and critical examination of destination branding in the context of tourism marketing. It aims to expand the conceptual understanding of destination branding by introducing novel constructs that have not been addressed in previous studies. The research is based on a descriptive methodology supported by surveys, with data collection taking place in the public departure area of an airport. The study includes 466 valid questionnaires from international tourists in a post-consumption situation. The results were analyzed using SPSS and multivariate analytical methods. The book makes a significant contribution to practice by providing destination management organizations with a useful model and a data collection tool that has direct impacts on brand evaluation, consumer behavior, and the profile of tourists.