The book "Perceived Value in the Ride-Hailing Transportation Sector in Indonesia" offers a comprehensive analysis of the use of app-based taxi services in Jakarta, Indonesia. In light of the rise of global ride-hailing apps like Uber and Lyft, the author Lidia Waty examines how consumers in a rapidly evolving market make their preferences and decisions regarding mobility. By applying empirical methods and structural equation modeling, the value that these services create for users is highlighted in the context of the diverse urban transportation applications in Indonesia. The book is aimed at both practitioners and academics who seek a deeper understanding of the dynamics of consumer decisions in the mobility sector in emerging markets.