The book "Place Branding & Competitive Branding" offers a comprehensive analysis of current trends in marketing, particularly regarding the concepts of competition and branding. It highlights the significance of nations and places as brands and their active management. By examining the cities of Lahore and Islamabad, it demonstrates how these locations can be positioned as competitive brands. The work employs Anholt's Hexagon as a model to assess consumer awareness and attachment to various elements such as people, culture, tourism, and economy. Additionally, the Total Destination Experience model is used to analyze the extent to which consumers can recall and relate their experiences in these cities. This book is a valuable resource for professionals and students interested in the dynamic aspects of branding.