"Positioning a Tourist Destination" is a specialized book that focuses on the strategic positioning of tourist destinations. It is based on a doctoral thesis from the late 1990s and provides a comprehensive analysis of a relatively unknown tourism destination in India. The book examines tourists' preferences regarding various aspects such as travel, accommodation, and sightseeing. Through a survey, the perceptions of tourists are captured and subsequently analyzed using factor analysis. The result is an ideal two-dimensional positioning of the destination, which can be utilized by marketing professionals to develop targeted marketing strategies. This work serves as a valuable reference for professionals in the field of tourism and service marketing and offers methods for positioning destinations that can be applied to other locations.