The magazine for daily practice in floristry - design creatively, work economically, and present sales-boosting ideas. The May/June issue of Praxis presents floristry ideas for daily business in summer. With this issue of the floristry magazine Praxis, we bring you fresh ideas for new, sales-promoting approaches in the floristry business. Summer holiday at home, or staycation, is the motto of our seasonal sales presentation. Floral ideas for social gatherings at the table, mobiles made of wire, and sustainable gift ideas also offer many approaches for a varied summer business.

Main themes include:

• Floral: fair trade and decorative design
• Varied bouquets: one bunch, many ideas
• Staycation: the summer theme with guaranteed success
• Refreshing ideas for summer business
• And much more.

This issue features 72 pages (DIN A4) with at least 60 floristry ideas for 2 months. Categories include seasonal floristry, gift floristry, floristry in series, table decorations, permanent floristry, wedding floristry, and plantings & bouquets. Discover top-selling floristry based on optimized use of materials and time, along with technique tips, presentation suggestions, and product information. Enjoy large-format illustrations and detailed photos with tips and hints. Published bi-monthly.