The magazine for daily practice in floristry - design creatively - work economically - present with sales appeal - The July/August issue of PRAXIS presents floristry ideas for daily business in summer. It's summer - and now we all need the colour and variety of flowers! Our customers want to indulge in flowers, too, and we have the right designs for them with summer-coloured bouquets, table arrangements, gift ideas and much more. More than ever, people are paying attention to sustainability and demanding this aspect! In this respect, we florists have to pay more attention to alternative and environmentally friendly plug-in options. In this issue we show a variety of ideas, also for funeral floristry and coffin decorations. Working sustainably in the flower business is not that difficult. Regional flowers and plants are available in abundance during the summer season. We wish you a successful summer season! Main topics: - Summer favourites in abundance - Flowery table decorations in an alternative arrangement - In vogue: flowering plant hanging baskets - Strong-selling summer potpourri - and much more. - 72 pages (DIN A4) with at least 60 floristry ideas for 2 months - Categories: Seasonal floristry, Gift floristry, Floristry in series, Table decorations, Permanent floristry, Wedding floristry, Plantings & bouquets - Top-selling floristry based on optimised use of materials and time - Technique tips, presentation suggestions and product information - Large-format illustrations as well as detailed photos with tips and hints Published 2-monthly. Further information and www.blooms.de/praxis.