The magazine for daily practice in floristry - creatively design - work economically - present with strong sales - PRAXIS July/August 2024. Summer is the most beautiful season! Presenting summery floral ideas resonates with the lifestyle of consumers! The selection of local cottage garden flowers, magnificent perennial blooms, and fresh green meadow grasses embodies pure summer. In our new PRAXIS, we have compiled a wealth of ideas. The beloved lavender is showcased, along with dried flowers combined with artificial plants, especially succulents, to create decorative wreaths for walls and tables.

Featured topics:

• Profitable floristry ideas for daily business
• Versatile perennial knotweed - perfect for alternative support
• Summer table decor in a desert look
• Fast Flowers - quick ideas for promotional business
• Strong-selling summer ideas
• 72 pages (DIN A4) with at least 60 floristry ideas for 2 months
• Categories: Seasonal floristry, gift floristry, series floristry, table decorations, permanent floristry, funeral floristry, plantings & bouquets
• Best-selling floristry based on optimized material and time use
• Technical tips, presentation suggestions, and product information - large-format images as well as detailed photos with tips and notes

Published bi-monthly.