The book "Preservation and Safeguarding of Cultural Heritage" by Akademikerverlag offers a comprehensive analysis of current discussions on the preservation and protection of cultural heritage. It examines how these measures can serve as factors for sustainable economic development. The author, Alexander Jan Albrecht, highlights the various concepts of cultural heritage and their evolutionary development in recent history. Additionally, it discusses how the meanings and values of cultural heritage are shaped and what specific values it may possess. The work illustrates how the preservation of cultural heritage is significant not only for the identity and functioning of human communities but also the positive impacts these measures can have on economic development. Special attention is given to the study "Patrimonio Cultural," conducted in 2010 in Cuenca, Ecuador, which investigates the perceptions of the population regarding the changes following the UNESCO World Heritage designation.