Promotion Mix Strategies of ICAM through Social Media

Muneer Sultana, 2014
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The book "Promotion Mix Strategies of ICAM through Social Media" by Muneer Sultana offers a comprehensive analysis of the marketing strategies that can be implemented through social media. It highlights the four central elements of the marketing plan, known as the 4 Ps, with a particular focus on the promotion mix, which includes advertising, public relations, personal selling, and sales promotion. In an era where traditional media like newspapers are losing significance, the role of social media as a cost-effective tool for small organizations is emphasized. The book discusses how educational institutions utilize social media to reach potential students and understand their online behavior, which is crucial for recruitment and research. It demonstrates that social media is not only a platform for sharing information but also plays an important role in the decision-making of young people.

Key specifications

topic
Social sciences
Author
Muneer Sultana
Book cover
Paperback
Year
2014
Item number
55559802

General information

Publisher
Lap Lambert Academic
Category
Reference books
Release date
4.3.2025

Book properties

topic
Social sciences
Author
Muneer Sultana
Year
2014
Book cover
Paperback
Year
2014

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30-day right of return if unopened
24 Months statutory warranty

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