Promotion Mix Strategies of ICAM through Social Media
Muneer Sultana, 2014More than 10 pieces in stock at supplier
Product details
The book "Promotion Mix Strategies of ICAM through Social Media" by Muneer Sultana offers a comprehensive analysis of the marketing strategies that can be implemented through social media. It highlights the four central elements of the marketing plan, known as the 4 Ps, with a particular focus on the promotion mix, which includes advertising, public relations, personal selling, and sales promotion. In an era where traditional media like newspapers are losing significance, the role of social media as a cost-effective tool for small organizations is emphasized. The book discusses how educational institutions utilize social media to reach potential students and understand their online behavior, which is crucial for recruitment and research. It demonstrates that social media is not only a platform for sharing information but also plays an important role in the decision-making of young people.
topic | Social sciences |
Author | Muneer Sultana |
Book cover | Paperback |
Year | 2014 |
Item number | 55559802 |
Publisher | Lap Lambert Academic |
Category | Reference books |
Release date | 4.3.2025 |
topic | Social sciences |
Author | Muneer Sultana |
Year | 2014 |
Book cover | Paperback |
Year | 2014 |
CO₂-Emission | |
Climate contribution |
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