The book "Ryanair: Marketing and Strategic Choices" offers a comprehensive analysis of the strategies that Ryanair has employed to establish itself as a leading low-cost airline in the European air travel market. It examines how the company has leveraged regulatory changes in the aviation sector to its advantage and which marketing tools have played a crucial role in this process. The author, Luca Di Nardo, highlights the various aspects of cost reduction and management that have made Ryanair a pioneer in the field of budget air travel. Additionally, the potential risks of the low-cost model are discussed, emphasizing the importance of strategic decisions and future management approaches. This specialized book is aimed at readers who wish to gain a deeper understanding of the dynamics of the air travel market and the specific marketing strategies of one of the most successful companies in this sector.