The textbook "Market of High-Margin Goods in Conditions of Innovative Orientation" offers a comprehensive analysis of market segmentation for high-margin food products, taking innovative approaches into account. The monograph discusses the classification of needs, the distinction between essential and consciously oriented needs, as well as the development of target orientations and effectiveness markers for market operations. Additionally, a paradigm-based approach to innovation orientation in the food sector is presented. The author, Valentina Dmitrievna Malygina, provides valuable insights into strategies for the growth of the food market and the scientific-methodological approaches to the classification of innovations. This book is a valuable resource for professionals and students dealing with the challenges and opportunities in the field of high-margin products.