Seniorenmarketing
Franziska Rutishauser, 2005More than 10 pieces in stock at supplier
Product details
Given the increased competitive pressure in numerous markets, turning to new, still-growing target groups seems suitable for meeting a company's profit goals. One target group that is still often underestimated in marketing practice is seniors. This is surprising, as demographic developments, improved financial situations, and the changing mindset of many seniors indicate a high potential for this group. This thesis aims to illustrate the state of development and the concrete design of senior marketing in practice. In particular, the following questions will be addressed: What are the needs, attitudes, and behaviors of seniors? What are the central aspects of senior marketing? What are the most important senior markets? How should a marketing mix oriented towards the needs of seniors be designed? To what extent and in what form is senior marketing practiced by Swiss companies?.
topic | Social sciences |
Author | Franziska Rutishauser |
Book cover | Paperback |
Year | 2005 |
Item number | 55189906 |
Publisher | Diplomica |
Category | Reference books |
Release date | 4.3.2025 |
topic | Social sciences |
Author | Franziska Rutishauser |
Year | 2005 |
Book cover | Paperback |
Year | 2005 |
CO₂-Emission | |
Climate contribution |
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