The book "Social Cognitive Theory and Mass Communication" by Paul M. Pedersen offers an in-depth analysis of the impact of sports media on children's learning and interests in sports. Based on Albert Bandura's social cognitive theory, the work examines the coverage in the youth magazine "Sports Illustrated for Kids." It highlights how different sports and athletes, including their gender and racial identities, are portrayed in the media. Additionally, the representation of individuals with disabilities is addressed. Given the growing popularity of youth sports and the associated media content, this book is of great significance for professionals in the fields of media, sports journalism, sports management, sociology, psychology, communication, and journalism, as well as for parents, coaches, and educators.