For retail, there are three key determinants of success: location, location, and location. This statement alone highlights the significance of the quality of a location. Therefore, it is crucial for every retailer to actively engage with the topic of location early on to maintain their competitiveness and establish a solid business foundation. This work focuses on the topic of location and site selection in the grocery retail sector, emphasizing location factors and site evaluation criteria as tools for location planning. What can be highlighted regarding procedural approaches in practice? The author provides an overview of theoretical approaches and reveals how some institutions implement them in practice. This book is aimed at grocery retailers, larger grocery chains, as well as those interested in market research.