Storytelling como recurso estratégico comunicacional
Anita Cardoso, 2014More than 10 items in stock at supplier
Product details
The book "Storytelling as a Strategic Communication Resource" offers a comprehensive analysis of the role of storytelling as a strategic communication tool in organizations. It examines how stories are used to convey memories and experiences that are often subjectively colored. By viewing storytelling as a method applicable in various social and organizational contexts, it demonstrates how new narratives can emerge and existing discourses can be renewed. The author, Anita Cardoso, highlights the significance of storytelling in modern communication and its ability to integrate the perspectives of the audience. This professional book is aimed at professionals and students who wish to develop a deeper understanding of the strategic use of stories in communication.
Author | Anita Cardoso |
Book cover | Paperback |
Year | 2014 |
Item number | 55548135 |
Publisher | Novas Edicioes Academicas |
Category | Reference books |
Release date | 4.3.2025 |
Author | Anita Cardoso |
Year | 2014 |
Book cover | Paperback |
Year | 2014 |
CO₂-Emission | |
Climate contribution |
30-day right of return if unopened
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