Storytelling como recurso estratégico comunicacional

Anita Cardoso, 2014
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Product details

The book "Storytelling as a Strategic Communication Resource" offers a comprehensive analysis of the role of storytelling as a strategic communication tool in organizations. It examines how stories are used to convey memories and experiences that are often subjectively colored. By viewing storytelling as a method applicable in various social and organizational contexts, it demonstrates how new narratives can emerge and existing discourses can be renewed. The author, Anita Cardoso, highlights the significance of storytelling in modern communication and its ability to integrate the perspectives of the audience. This professional book is aimed at professionals and students who wish to develop a deeper understanding of the strategic use of stories in communication.

Key specifications

Author
Anita Cardoso
Book cover
Paperback
Year
2014
Item number
55548135

General information

Publisher
Novas Edicioes Academicas
Category
Reference books
Release date
4.3.2025

Book properties

Author
Anita Cardoso
Year
2014
Book cover
Paperback
Year
2014

Voluntary climate contribution

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14-day cancellation right
30-day right of return if unopened
24 Months statutory warranty

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