Strategic Innovative Marketing and Tourism in the COVID-19 Era

Natalya Totskaya, Stephen J. Havlovic, Androniki Kavoura, 2021
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The book "Strategic Innovative Marketing and Tourism in the COVID-19 Era" offers a comprehensive analysis of the latest research findings in the field of strategic innovative marketing and tourism, presented during the 9th International Conference on this topic. It highlights current trends, challenges, and debates influenced by the COVID-19 pandemic. The authors, including renowned researchers and practitioners, discuss theoretical and practical approaches applicable in the industry. A particular focus is placed on the role of social media in marketing and tourism, as well as on the strategic tools and techniques developed by leading research institutions. The book brings together insights from academia and industry, thus providing a valuable contribution to the discussion on innovative marketing strategies in today's world.

Key specifications

Author
Androniki Kavoura, Natalya Totskaya, Stephen J. Havlovic
Book cover
Paperback
Year
2021
Item number
56165967

General information

Publisher
Springer
Category
Reference books
Release date
11.3.2025

Book properties

Author
Androniki Kavoura, Natalya Totskaya, Stephen J. Havlovic
Year
2021
Book cover
Paperback
Year
2021

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14-day cancellation right
30-day right of return if unopened
24 Months statutory warranty

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    0,1 %
  • 40.rororo
    0,1 %
  • 40.Springer
    0,1 %
  • 40.Urban & Fischer
    0,1 %
  • 44.Beck C.H.
    0,2 %

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How often is a product of this brand in the «Reference books» category returned?

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  • 44.Urban & Fischer
    0,8 %
  • 50.Campus
    0,9 %
  • 50.Springer
    0,9 %
  • 52.Avery Publishing Group
    1 %
  • 52.Pearson Studium
    1 %
Source: Galaxus