The book "Strategic Innovative Marketing" offers a comprehensive analysis of current theoretical approaches in the field of strategic marketing and their practical integration. It aims to promote advancements in the discipline by supporting strategic research and innovative activities in marketing. In a knowledge-based economy, capturing and analyzing data about customers, business processes, and market economies is crucial. The contributions in this book address modern qualitative and quantitative techniques based on information technology to manage and analyze business data. This enables the discovery of hidden insights and the introduction of intelligence into marketing processes. The application of computer-based technologies in data analysis, predictive analytics, and knowledge management is highlighted to showcase new ways to support marketing decisions.