The book "Marketing Strategies of an Amateur Sports Association" offers a comprehensive analysis of the marketing strategies that are important for the development and improvement of sports clubs. Written by Désirée Cuzzucoli, who serves as the president of ASD Sigma Gymnica Monterosa and is also a former athlete and coach, the work is based on a SWOT analysis. This method examines the internal strengths and weaknesses as well as the external opportunities and threats relevant to sports clubs. The book is the result of her bachelor's thesis in business administration and provides valuable insights and practical approaches that can benefit sports clubs of all sizes. It is aimed at club officials, coaches, and anyone interested in strategic development in the sports sector.