The book "Marketing and Communication Strategies for Internationalization" offers a comprehensive analysis of the strategies that companies need to successfully enter international markets. It addresses key topics such as market analysis, positioning, target audience segmentation, and global brand management. In an increasingly complex economic landscape, it is essential for companies to make the right decisions from the outset to utilize resources efficiently and avoid unexpected challenges. The work emphasizes the importance of tailored communication, both online and offline, to address the diverse needs and expectations of consumers in various socioeconomic and cultural contexts.