The book "Imitation Strategy: A Capabilities Perspective" offers an innovative viewpoint on the topic of imitation in competitive markets. It explores how organizations can develop specific capabilities to successfully follow imitated strategies. The author, Bilal Bourkha, analyzes different types of imitation and employs the theory of dynamic capabilities to explain how companies can mobilize and restructure their resources and competencies to respond to market changes. The empirical investigation focuses on the market for bank cards in Morocco and identifies the critical capabilities that banks develop to achieve imitated success. Through a qualitative methodology based on multiple case studies, it provides valuable insights into the mechanisms of imitation and the associated challenges.