Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz
Stefan Wehmeier, Dennis Schoeneborn, 2017More than 10 items in stock at supplier
Product details
Strategic communication is a growing field within communication research. However, in practice, strategic communication often operates in a tension between intended, goal-oriented communication practices on one hand and unintended, emergent communication practices on the other, which can nonetheless have strategic effects. This volume documents findings and debates on the tension of strategic communication, based on the 2015 annual conference of the DGPuK section on PR and organizational communication at the University of Greifswald.
Author | Dennis Schoeneborn, Stefan Wehmeier |
Book cover | Paperback |
Year | 2017 |
Item number | 55930236 |
Publisher | Springer |
Category | Reference books |
Release date | 11.3.2025 |
Author | Dennis Schoeneborn, Stefan Wehmeier |
Year | 2017 |
Book cover | Paperback |
Year | 2017 |
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