This book examines the core question of how the Rupert Murdoch Corporation has developed in the first ten years of the 21st century and what strategic developments are conceivable for the future. To provide an initial impression of the subject of investigation, News Corp., the media mogul Rupert Murdoch, his corporation, and the most significant milestone to date—the acquisition of Dow Jones Publishing and the Wall Street Journal—are introduced. Following this, a theoretical explanation of the relevant marketing strategies and the instrument for strategic market analysis—the market growth-market share portfolio analysis of the Boston Consulting Group—is provided. Based on this, the eight business areas of Filmed Entertainment, Television, Cable Network Programming, Direct Broadcast Satellite Television, Newspapers and Information Services, Integrated Marketing Services, Book Publishing, and Others are analyzed, with the aim of developing strategic recommendations for action.