The book "Strategy and Communication for Innovation" offers a comprehensive collection of contributions that focus on the strategic and communicative aspects of innovations. It is aimed at both startups and established companies and particularly highlights the challenges and opportunities associated with founding businesses. The authors, Nicole Pfeffermann and Julie Gould, present current discussions and insights that enable readers to better understand the dynamics of strategy and communication from the perspective of startups. Each chapter serves as a catalyst for the exchange of ideas and provides valuable lessons as well as new insights from various entrepreneurial viewpoints, including e-ventures and traditional startups. This specialized book is especially significant for those interested in the field of innovation management.