"The Case of Tiger Woods" is an academic book that addresses the portrayal of racially charged sexual stereotypes in visual media. It examines how stereotypical representations of African American men are embodied and highlighted in the visual identity construction of the iconic athlete Tiger Woods. Woods, who has been a professional golfer since 1996, provides a unique field of study due to his career and success in a seemingly biased sport. The book analyzes how the media reproduce colonial racist stereotypes in the portrayal of iconic black athletes. The theoretical framework of the research is based on colonial ideology and the construction of a stereotypical image of black male identity. The investigation of the colonial history associated with these stereotypes offers a fundamental reference to the postmodern reinforcement of these representations through visual media.